• Jon’s work with the Bun Buds brand refresh played a huge role in the growth of our small business.

    Jacob Weiss, Bun Buds

  • Jon Cafarella’s ability to distill complex conversations into core ideas and then bring them to life through design is unparalleled.

    Paul Smith, ID Sign Group

  • Jon is refreshing to work with and listens to your needs and concerns before he offers his vision and expertise.

    Maureen Mandill, MacDonald Cabinet

A black and white portrait of a man wearing a cap and headphones, with light and shadow pattern across his face.

Hey! I’m Jon,

a brand designer helping others reach a broader audience with visual storytelling and strategy. In my decade of experience, I’ve partnered with businesses, organizations and friends to help tell their story. Now I want to help you.

How to put your business on the map:

brand strategy
  • Every company needs a visual to identify themselves. Let’s build a logo that’s functional and leaves a solid impression. We want to be remembered.

  • Creating visuals that align with your business’ story and values add consistency and increase memorability towards your company.

  • Once your identity is primed, we’re ready to produce content for the world to interact with. Let’s connect with our audience.

  • Your website is sort of like the digital home your company lives in. Would you allow guests to visit the home if it's a disaster, I’m talking messy like dust (broken links), objects everywhere (horrible layout), etc? No, you probably wouldn’t, and I don’t know about you, but as a consumer if I want to test the legitimacy of a company — I browse their website. Am I the only one?

    A dynamic and appealing website is important because not only does it cut through the noise and help your audience learn more about you, but it also vastly improves your digital presence. That’s a win-win.

Honored to work with: