LOGOS

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VISUAL BRANDING

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MARKETING

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PRODUCTION

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WEB DESIGN

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LOGOS 🧱 VISUAL BRANDING 🧱 MARKETING 🧱 PRODUCTION 🧱 WEB DESIGN 🧱

A graphic designer passionate about visual branding, communication and storytelling.

  • Jon’s work with the Bun Buds brand refresh played a huge role in the growth of our small business.

    Jacob Weiss, Bun Buds

  • Jon Cafarella’s ability to distill complex conversations into core ideas and then bring them to life through design is unparalleled.

    Paul Smith, ID Sign Group

  • Jon is refreshing to work with and listens to your needs and concerns before he offers his vision and expertise.

    Maureen Mandill, MacDonald Cabinet

Bi-fold brochure for Martha's Vineyards Sign Company featuring blue and black design elements, product images, and contact information in American English.
Two navy blue T-shirts with orange and white graphic designs and text, laid flat against an orange background. The front of one shirt has small text on the left chest that says "BUN BUDS," with smaller white text below it that says "FALL RIVER, MA."
A vertical blue banner celebrating the 60th anniversary of a sign provider with its services, a photo of sign project and the years 1964-2024
Two gray t-shirts featuring bold blue and white text and graphics for the band Locked Shut from Missouri, laid flat on a dark surface, with one shirt showing the front and the other showing the back design.
Flyer for custom metal fabrication services with contact information and social media icons.
A silver MacBook Pro laptop with a black keyboard on a light blue background. The screen displays a website with a photo of a person installing a building sign that reads 'Hilton'. The website header shows the logo 'id.sign' and text indicating the u
A vertical signboard on the ground featuring a pink vintage 1958 Chevy pickup truck, decorative peach-themed design, and information about a custom pink paint, transmission, and interior details. The sign also includes small photos of the truck, engi
Business card and branding for Hartman Electrical Services with black, yellow, and red colors, featuring a black eagle emblem.
A poster titled 'Old Haunts' by Max Prussner with the subtitle 'Conjure the Sound.' The poster features a stylized black and white image of a person with musical symbols hanging from their neck, and includes QR codes for streaming on Spotify, Bandcam
Two black T-shirts with graphic and text designs, one showing a red silhouette of a woman and the other with a political message and graphic elements, against a blurred red-toned background.
A potted cactus, a vintage camera, and two jars of Pothead Planters potting mixes labeled Holy Smoke and Dead Sea, arranged on top of two stacked books with a white furry surface underneath.
Illuminated sign for Vertec, a company specializing in builders and construction management, mounted on a wall with a scenic background.
A man with dark hair and a beard waving in a living room, wearing a black t-shirt with a colorful logo, standing in front of a wall with framed artwork and a bookshelf filled with books and small collectibles.

Hey, I’m Jon

As a graphic designer, my mission is to bridge the gap between your brand and its target audience. We want to communicate and be remembered. If we succeed at these two things, your brand is in business and we’re talking to the masses. To do that - we’re going to work together and build a strategy that works for you. Whether we’re starting from scratch, or utilizing existing elements, we’re here to build something awesome. Now let’s get to work.

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A man with dark hair and tattoos on his right arm, holding a smartphone and looking to the side, standing in a room with colorful artwork and a bookshelf in the background.

How we put your brand on the map:

  • Every company needs a visual to identify themselves. Let’s build a logo that’s functional and leaves a solid impression. We want to be remembered.

  • Creating visuals that align with your business’ story and values add consistency and increase memorability towards your company.

  • Once your identity is primed, we’re ready to produce content for the world to interact with. We want to make this content scalable, so whatever we create, we can utilize on digital (like social media or your website) and physical platforms (like merchandise or signs). Let’s connect with our audience.

  • A dynamic and appealing website is important because not only does it cut through the noise and help the target learn more about you, but it also improves your digital presence. That’s a win-win.

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Office meeting room with chairs, glass walls with the Vertiac logo, and a large poster about the history of 120 Blackstone Street, featuring images of historic buildings and text describing the building's history and restoration.
A tablet displays a website for MacDonald Cabinet, a kitchen and bathroom design company, with samples of wood and countertop materials. The tablet is positioned on a concrete block against a dark background.
Design celebrating 60 years (1964-2024) anniversary, featuring large stylized '60' with the word 'Years' underneath, and a banner with the words 'Anniversary' at the bottom.
A sign outside Jack's Café advertising a Friday event with specials called Fajita Fridays from 4 to 8 PM, with a background of cars and power lines.
Business cards for ID Sign Group featuring blue background with white logo and details, with one card slightly lifted revealing contact information.
Night view of the Yawkey Housing Resource Center building with illuminated sign, modern architecture, large windows, parking area, and a lamppost.
A real estate signboard on a sidewalk in a park-like setting with trees and leaves, advertising a house at 57 Netock Avenue available in summer 2028.
A group of people at a ribbon-cutting ceremony in front of a building with a sign that says "Father Bill's & MainSpring." The group is holding a large red ribbon, and one person is holding a pair of oversized scissors.
A bundle of dried lavender flowers tied with a rubber band, placed on a wooden surface, with a white card displaying black text and a geometric logo.
Exterior of a veterinary urgent care center with brick walls, glass doors, and a sign that reads 'Veterinary Urgent Care Center' with a dog and heartbeat line logo.
Storefront with a pink sign reading 'covet' above the door, floral decorations on either side, a glass door with the store's logo and slogan 'shop. love. consign.'; mannequins and displays visible inside.

Ready
when you are

Reach out to me and let me know if you have any questions. I’ll respond as soon as possible.